Thirty-second ad messages went for an average $2 million, according to media-buying execs. Prices were as low at $1.7 million ...

Adding layers and plug-ins to your stack gets expensive. It also creates complexity that can paralyze your organization.

Q1 is often dismissed as a slow, uninspiring period. Yet within this quiet lies an opportunity to reflect, recalibrate, and prepare for sustainable growth.

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.

The TV news-and-commentary landscape is undergoing changes in the new era of Trump, some related to his ascendance and some ...

When the sharp minds and discerning palates of the Specialty Food Association get together each year, they’re not just ...

The Oscars hub will showcase relevant film and celebrity news surrounding the event, while inviting creators to compete for ...

The agency appointed Christine Villanueva to the new role of executive vice president-brand, strategy and growth. The firm ...

Cynics might question if Bezos’ ambitions in outer space are connected to this apparent shift to the right. But William Lewis ...

Brands use AI to improve consumer connections, analyze lifetime value and personalize content, but marketers say they still ...

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on ...

At a Barclays investor conference this week, managing director Julien Roch asked Krakowsky what the "bottlenecks" were to IPG ...