Chinese consumers are prioritising products with the best functional benefits, as brand loyalty drops to its lowest level in history, with the preference for local brands reaching 77% in 2023, a 21% ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Fluctuating weather patterns are making it more difficult for retailers to plan seasonal offerings to match consumer demand. Demand for circular fashion is growing; leading retailers are exploring ...

This is a story about the enduring power of pride, and a celebration of XXXX's ongoing belief in the ability of creativity to turn deep strategic insight into sales driving gold. By doubling down on ...

Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

As the curtain falls on Super Bowl 2025, it's time to reflect on the ads that left a lasting impression on viewers. In light of System1's recent research on creative consistency, it’s only appropriate ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Short-form video has already become a key source of entertainment, cultural connection and engagement for under 45s in Latin America. Marketers need to embrace experimentation, agility and diversify ...

This EssenceMediacom piece discusses how to build brands by focusing on functional benefits at a time when Chinese consumers' brand loyalty has dropped to its lowest level in recent history. Amid the ...

Ann Marie Kerwin, Becca Peel, Paula Vampre, André Toledo, Tony Wood and Kelly Amatengelo WARC's Ann Marie Kerwin speaks to DAVID NY's Paula Vampre and André Toledo, Dentsu Creative's Tony Wood and ...

Holidays are a crucial time of year for Campbell's, accounting for 42% of annual sales of its meal-starting soups. Historically, Green Bean Casserole, made with Campbell's Cream of Mushroom, was ...

Philadelphia was under threat. In an inflationary economy with decreased purchasing power, Millennials and Gen-Z became price conscious and started compromising, turning cheaper, grocery store cream ...