Jul 12, 2023 · And everyone wants to go see Barbie — the movie made $337 million worldwide in its opening weekend. When did life in plastic become so fantastic? And further: Is this love for Barbie...

May 31, 2023 · Margot Robbie shares about her experience with Barbie, the movie everyone is waiting for.

Jul 20, 2023 · Ahead of Friday’s U.S. release of the “Barbie” movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere. There are pink benches at bus stops and pink clothing displayed in store windows.

Jun 27, 2023 · So when the trailer for the upcoming live-action Barbie movie opened with a shot of star Margot Robbie stepping out of Barbie’s marabou stilettos, still on tiptoes, the internet exploded. On...

Jul 21, 2023 · Merchants and brands rushed to cash in on Barbie mania, while companies including Progressive Insurance and General Motors used Barbie in custom TV and digital advertisements. All told, these...

Jul 21, 2023 · Ahead of Friday's U.S. release of the "Barbie" movie, parent company Mattel has created a product marketing blitz with more than 100 brands plastering pink everywhere. There are pink benches at bus stops and pink clothing displayed in store windows.

Jul 24, 2023 · Barbie- mania was reflected across social media, as fans shared photos of themselves and others at showings gleefully clad in pink, and pundits marveled at what Gerwig and company "got away...

Jul 6, 2023 · In the lead up to the release of the new Barbie movie, directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling, the Mattel and Warner Bros. Discovery teams have generated Barbie-mania through social media campaigns, experiential marketing and …

Jul 20, 2023 · One scene shows anchor Kent Brockman addressing Lisa Simpson's campaign to make Barbie creators reinvent a Malibu Stacey - AKA Barbie - that is a better role model for young girls that doesn’t set harmful gender stereotypes.

Jul 21, 2023 · Thanks to the release of Greta Gerwig's Barbie, we've been seeing what can only be described as Barbie-mania. Fans were obsessed with the movie long before it even came out, but now that Barbie's arrived, one thing's clear: It's a …