Apr 15, 2024 · Consumer intelligence company NielsenIQ counted 53,000 UPC symbols in the U.S. functional beverage category last year, including all of the different flavors of energy …

Feb 15, 2024 · As more young people quit consuming alcohol and turn to biohacking, the functional beverages market continues to explode. It is expected to grow at a CAGR of 7.5% …

Highly caffeinated, often highly sweetened, energy drinks are common on the beverage market worldwide. Consumer demand has helped generate a new generation of "energy drink" brands …

May 13, 2022 · Here, an RD takes a close look at the new wave of functional energy drinks on the market and shares whether they're actually good for you.

Jan 9, 2025 · Functional beverages, which are infused with ingredients to deliver specific health benefits, are no longer a niche category; they’ve become a significant player in the global …

From beauty drinks to energy shots, functional beverages offer physical and mental benefits that consumers want. Learn what a functional beverage is and explore the different types of …

Feb 26, 2025 · 4. Functional ingredients. It’s not just about hydration and electrolyte replenishment. Sports drinks are going beyond electrolytes, vitamins and minerals and asking …

May 28, 2024 · From energy drinks powered by mushrooms, to seltzers spiked with adaptogenic herbs, to teas with extra immune perks, today’s functional drinks promise to hydrate you while …

Nov 18, 2021 · Common functional beverages include coffee, tea, energy drinks, red wine, coconut water, enhanced waters, functional sodas, and even CBD-infused drinks.

In the category of functional beverages there are dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, “smart” drinks, fortified fruit drinks, plant milks, …