Mar 11, 2019 · The new logo reimagines the signature laurel as movement from the world and the energy of gathering, which point to the modernized Sheraton “S” redrawn at the center. Guests will start to see the new logo on collateral and websites starting in April.

Sep 24, 2024 · The Sheraton logo is associated with beauty, chic, glamour, and high quality. It reflects the strength and grandeur of one of the largest hotel chains in the world. Presentability and special refinement have always been characteristics of Sheraton’s identity, making it memorable and original.

Mar 11, 2019 · More than a logo, this is a symbolic statement of Sheraton’s vision for our new guest experience. This was the final piece of the redesign puzzle. This new logo offers a modernized look and feel to match the reimagined space while maintaining the powerful equity and recognition of the original logo.”

After the ITT Corporation’s 1968 purchase of Sheraton, changes swept through everything from the hotels themselves to their marketing. Many aging Sheraton properties were closed and all were united under a common design system. Marriott introduced a new logo for Sheraton on March 11, 2019...

Mar 11, 2019 · Sheraton Hotels and Resorts—once the flagship brand of the late Starwood Hotels & Resorts Worldwide—is continuing to evolve its brand image under Marriott International with a new logo that is meant to pay "homage to its past and [depict] its vision for the future."

Mar 12, 2019 · The new Sheraton logo aims to change that while retaining the original logo's core. (Image courtesy of Marriott) The updated logo still features the iconic "signature-laurel" however, the laurel is noticeably more refined and wraps around …

Find the Sheraton style guide with brand assets such as logos, colors, fonts, and more.

Mar 12, 2019 · While the “S” still remains, Sheraton is ditching its iconic laurel design with a brand-new logo that the company said is marking the “final piece of the redesign puzzle” after joining Marriott...

Mar 12, 2019 · Marriott’s Sheraton unit is getting an updated logo as part of the hotelier’s transformation of the Sheraton brand. The new design modernizes Sheraton’s signature crest, replacing the recognizable laurel wreath with more modern look that nonetheless is …

Mar 17, 2019 · Sheraton Hotels & Resorts is updating its logo after 82 years as part of a larger brand transformation. The design for what Marriott International calls its most global brand “pays homage to its past and depicts its vision for the future,” according to the hotel.