Media4Growth is the quintessential knowledge platform for the Out of Home (OOH) advertising industry doing business across India and geographical markets

Read the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad policies & regulations, talent acquisition, and more.

Feb 19, 2025 · Tenders Fortbell Gadgets and Leafberry Ads secure exclusive 9-Year Outdoor Media rights in Mohali. This historic agreement, signed with Municipal Corporation Mohali, involves a massive investment of ₹346 Crores over the tenure, including GST, for a total of 300 premium outdoor media sites.

Jan 21, 2025 · Coca-Cola India, alongside its bottling partner SLMG Beverages, is set to elevate the Maha Kumbh 2025 experience, one of the world’s largest cultural gatherings, through seamless integration of hydration, consumer convenience, and …

Feb 17, 2025 · DDX Asia Navigating large screen DOOH media: Insights by Dr. Yogesh Lakhani, CMD, Bright Outdoor Media Limited. Dr. Yogesh Lakhani, CMD, Bright Outdoor Limited shares his insights on what it takes to operate large DOOH screens, the cost that media owners incur to create a DOOH site and also seamlessly giving high visibility consumer experience.

Feb 25, 2025 · Dixcy Scott, a trusted leader in men’s innerwear, makes its remarkable debut at MahaKumbh 2025. In collaboration with Platinum Outdoor, the brand has launched a one-of-a-kind campaign, enhancing the experience for millions of pilgrims at this iconic event.

Jan 28, 2025 · Godrej Properties Limited (GPL), a leading real estate development company in India, recently achieved a groundbreaking milestone with a one-of-a-kind campaign executed by The Media Ant. Aimed at building awareness for an upcoming brand and project launch, the campaign targeted NRIs living in New York, with an unforgettable display at the heart of …

Jan 23, 2025 · Rapport, the Out-of-Home (OOH) agency under the Interpublic Group (IPG), has successfully retained the OOH media mandate for Hindustan Unilever Limited (HUL) following a competitive multi-agency pitch.

Feb 24, 2025 · A seasoned professional with a distinguished career in outdoor media, Sandhu also serves as CEO of Leafberry Ads and LEAD ADS, further consolidating his influence in the sector. Fortbell Gadgets has appointed Shavinder Singh Sandhu as the CEO of its Outdoor Advertising Division, reinforcing its ...

Jan 13, 2025 · Campaigns Puma becomes PVMA for PV Sindhu. In a bold and buzzworthy move, Puma swapped its iconic name to “PVMA,” sparking curiosity and conversations nationwide, all to unveil PV Sindhu as their new brand ambassador.